- Telegram Mini App
- Media Tech
- Gamification
- Rewards Economy
NDA
- INDUSTRY
- Media / Community
- SERVICES
- Product Development · Telegram Mini App · Back-office
- TIMELINE
- New product, built in weekly sprints
- STATUS
- Ready for launch
A Telegram-native product that turns reading, participation and referrals into real value for a 900K+ media audience.
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Outcome
BUILT TO MAKE ATTENTION MATTER.
A news channel with 900K+ subscribers became a product where every verified action can build loyalty, progression and measurable value.
REACHED AFTER LAUNCH
900K+
CHANNEL SUBSCRIBERS
CONCURRENT USERS
20K
TESTED FOR LAUNCH
DATABASE QUERIES
41 → 2
FOR SIGN-IN AUTO-CREDITS
THE PROBLEM
A news channel can reach a huge audience, but it cannot build a relationship with anonymous views alone. The client needed a reason for readers to return, participate and become part of a measurable community.
Rewards added a harder layer: coins could become raffle tickets, partner offers or cash withdrawals. Every balance change had to be correct, traceable and protected from duplicate requests or abuse.
Telegram also exposes only part of user behaviour. The product had to reward actions it could actually verify — while being ready for a launch-day surge from a single post to 900K+ subscribers.
SOLUTION
We built one Telegram-native product around a shared data model: a React Mini App, Django backend, Telegram bot and operational back-office.
The app turns channel activity into a clear engagement loop — readers discover news, complete verified tasks, earn coins and XP, progress through levels, then spend rewards on raffles, coupons, charity or withdrawals.
Underneath the experience, we built a fintech-grade coin economy: an append-only ledger, idempotent transactions, balance guards, withdrawal holds and nightly reconciliation. Every reward remains accountable as the product scales.
READ. EARN. RETURN.
Turn daily news into a reason to come back.
News, quizzes, polls, reading tasks and channel actions feed a progression loop with coins, XP, streak bonuses and account levels.
REWARDS WITH REAL VALUE
Give activity somewhere meaningful to go.
Members spend coins on raffle tickets, partner coupons and charity, or request a cash withdrawal with transparent transaction statuses.
TRUST IS PART OF THE PRODUCT
Make every reward defensible.
Verified actions, a read-only ledger, manual payout approval and fraud controls protect the economy without making the member experience feel heavy.
EXPANDED OUTCOME.
NDA moved beyond subscriber counts. The platform gives the media team identified users, direct engagement signals and a reward economy they can operate, evolve and measure from inside Telegram.
900K+ subscribers now have a product layer built around their daily attention — not just a passive feed.
20,000 concurrent users were simulated in launch-load scenarios, preparing the infrastructure for a sudden traffic spike.
Provably fair raffles, verified tasks and payout approval flows make rewards credible when coins translate into real value.
41 → 2 database queries for sign-in auto-credits helped remove a major bottleneck from a high-frequency user flow.
